About 01

I design systems that create clarity for the people using them, and the teams running them.

I'm deeply tuned into how people feel in a space, digital or physical. I notice discomfort. I observe friction. And I build structures — technical, visual, procedural — that gently resolve that tension.

My background is in design: textiles, objects, websites, operational flows. I've always moved between the tactile and the systemic, seeing how the tools we use, the way they look and feel, and the logic behind them all shape the experience we have.

One element of good design is the interface, but just as important is everything behind it: the logic, the systems, the communications, and the process. I work best in complex environments where things are breaking down. I listen, map the terrain, and create frameworks that don't just function — but bring calm, coherence, and confidence to the people who rely on them.

To me, good design isn't just about what's seen. It's about how something feels to use, and how well it holds up under pressure. It's about helping people understand, move forward, and feel supported by the systems around them.

Examples 02

Selected Work

Inventory Architecture for High-SKU E-commerce

Role Lead UX Designer, Systems Architect

Challenge A growing e-commerce operation managing 10,000+ SKUs across multiple warehouses struggled with inconsistent inventory data, manual workarounds, and fulfillment errors.

Solution Designed a unified inventory system with real-time sync, clear status hierarchies, and automated reorder triggers. Created role-specific dashboards for warehouse, purchasing, and customer service teams.

Impact 40% reduction in fulfillment errors. Onboarding time for new warehouse staff cut from 2 weeks to 3 days.

Document Processing Workflow Redesign

Role UX Designer, Process Analyst

Challenge Financial services team processing 500+ documents daily with error-prone manual review, unclear handoffs, and no visibility into bottlenecks.

Solution Mapped end-to-end workflow, identified automation opportunities, and designed a queue-based interface with smart routing, inline validation, and progress tracking.

Impact Processing time reduced by 60%. Error rate dropped from 8% to under 1%. Team capacity increased without additional headcount.

Multi-Vendor Coordination Platform

Role Product Designer, Stakeholder Coordinator

Challenge Operations team managing 40+ vendors through email, spreadsheets, and phone calls. No single source of truth for orders, deliveries, or quality issues.

Solution Designed vendor portal with order tracking, document management, and communication history. Built internal dashboard showing vendor performance metrics and issue patterns.

Impact Response time to vendor issues improved by 70%. Disputes resolved 3x faster with clear documentation trail.

Operational Playbook for Scaling Teams

Role Operations Designer, Documentation Lead

Challenge Fast-growing startup with tribal knowledge, inconsistent processes, and new hires struggling to get up to speed.

Solution Centralized living manual with consistent naming conventions and clear rules for pricing, POs, and fulfillment.

Impact Faster onboarding, clearer ownership, and more consistent execution across roles.

Strategic Communication for Public Engagement

Role Content Strategist, Visualization Design

Challenge Public design initiatives overwhelm stakeholders with volume and jargon, limiting trust and meaningful input.

Solution Layered formats — interactive reports, infographics, and slides — that made impact pathways clear.

Impact More transparent, accessible public input. Stronger engagement across governments and communities.

Centralized Knowledge for Vendor Management

Role Systems Designer, Knowledge Ops

Challenge Managing 40+ vendors and 10,000+ SKUs with knowledge siloed across people and tools.

Solution Searchable portal by department with workflows, training, and vendor specs. AI-powered chat for instant answers.

Impact Single source of truth. Improved confidence, reduced bottlenecks, easier onboarding.

Approach 03

From friction to flow. How I work.

Listen

Shadowing the team and learning the full system. Understanding what tools have been tried, how things arrived at their current state, where friction persists, and what workarounds are in place. I gather as much information as possible, then synthesize everything to see how each element impacts the others.

Understand

Rough sketches and notes first, then structured mapping in Miro and spreadsheets. For operations work, this often means tracing the full lifecycle of an order: vendors, lead times, team handoffs, customer communications, role responsibilities, and downstream effects.

Define

Framing the problem and defining success criteria. Documented in a project board, a one-page overview, and a refined Miro board for visual comprehension. This becomes the shared reference before any building begins.

Explore

Evaluating whether existing tools can be tailored or automated to meet the need, or whether the system requires a deeper redesign. Weighing urgency, effort, role reassignment, and whether the issue can be patched or needs to be rebuilt entirely.

Test

Walking through the proposed system with stakeholders before implementation. Acting out real scenarios until all parties are confident the solution holds under actual conditions.

Deliver

Handoff varies by project: documentation, training, a built tool, or a complete playbook. The goal is to leave the team equipped to own, maintain, and evolve the system independently.

Contact 04

Working through something complex?

Share a bit about your product, team, and the friction you're experiencing. I'll respond personally.