About 01

I work at the point where growth creates strain.

As businesses scale, product complexity increases, pricing models evolve, vendor networks expand, and systems multiply. What once worked through memory and manual coordination begins to fracture.

My role is to rebuild the operating model so the public-facing experience and the internal systems stay aligned.

I do not separate form and function. The customer-facing experience and the operational backbone are part of the same structure. When one evolves without the other, execution degrades.

My background spans design, manufacturing, and commerce. I have built and operated a product-based business end to end, with responsibility for production, inventory, wholesale, ecommerce, and fulfillment. That experience shapes how I think about margin, constraints, and delivery.

Today, my work includes:

Product and catalog architecture · Pricing and margin governance · ERP and ecommerce alignment · Vendor and supply chain controls · Automation frameworks · AI-assisted internal systems and knowledge management

I define ownership, protect high-risk identifiers, establish source-of-truth datasets, and design escalation pathways. The objective is operational continuity under growth.

Selected Work 02

Designing Add-to-Cart Infrastructure for Modular Commerce

Designed one of the few true add-to-cart systems for highly modular, specification-driven hardware across both B2B and B2C.

Structured configuration logic for required and optional components across thousands of SKUs and high-variant product families. Built pricing models incorporating currency conversion, tariff adjustments, freight, finish variation, and tiered commercial pricing. Aligned SKU architecture with ERP sync rules and protected identifier integrity post-launch.

Impact Made direct online purchasing viable in a category typically sold via manual specification. Reduced configuration errors that previously surfaced at fulfillment. Stabilized catalog integrity across multi-system synchronization.

View Case Study

Building Add-to-Cart Infrastructure for Complex, Modular Hardware

Context

Architectural hardware is typically sold through manual specification, not ecommerce. Products are modular, components are sold separately, and required installation hardware is often not bundled. Pricing varies by finish, currency, freight, tariff exposure, and commercial tier.

Most companies in this category rely on rep-based quoting because the system complexity makes direct online purchasing unstable.

The mandate was to build a true add-to-cart environment serving both B2C and trade customers without breaking fulfillment, pricing integrity, or ERP synchronization.

Core Challenges

Required components were not structurally paired

Installation context was absent from product architecture

Pricing inputs included currency, tariffs, freight, and finish variation

ERP synchronization required strict SKU discipline

B2B pricing logic had to coexist with retail pricing

Lead times varied across suppliers and finishes

High-variant families created sync and fulfillment risk

Structural Intervention

1. Product Architecture
Rebuilt fragmented product listings into structured configurations that reflect real installation requirements. Defined required versus optional components and encoded pairing logic into the catalog.

2. SKU and Identifier Governance
Implemented identifier lock policies once SKUs became operationally binding. Defined crosswalk protocols for unavoidable changes to protect ERP synchronization.

3. Pricing Operating Model
Built layered landed cost logic incorporating freight, tariff adjustments, FX conversion, and finish variation. Established materiality thresholds and reconciliation checkpoints across systems.

4. B2B and Retail Alignment
Implemented rule-based commercial eligibility using structured product fields. Ensured that B2B pricing tiers did not conflict with storefront logic or ERP cost data.

5. Lead Time Governance
Structured lead time tagging and logic to prevent customer-facing misrepresentation while preserving ERP integrity.

Operational Scope

Shopify Plus Cin7 ERP B2B catalog configuration Supplier onboarding systems Tariff and classification controls Workflow automation Documentation governance

Outcome

Made direct online purchasing viable in a category typically dependent on manual specification and quoting.

Reduced configuration-related fulfillment corrections. Improved pricing integrity across thousands of SKUs. Stabilized ERP and storefront synchronization under high-variant product loads. Shifted operational effort from reactive correction to governed maintenance.

Building a Controlled Pricing Operating Model

Replaced reactive price editing with a governed operating model spanning ecommerce and ERP.

Built layered landed cost models with freight, tariff, and FX inputs. Defined materiality thresholds to prevent unnecessary repricing cycles. Established reconciliation logic to isolate upstream cost shifts from sync discrepancies.

Impact Reduced manual price corrections across thousands of SKUs. Improved margin visibility across multi-currency catalogs. Created auditability around pricing decisions and adjustments.

Protecting System Integrity Through Identifier Control

Addressed cross-system drift caused by uncontrolled SKU and product data changes.

Implemented identifier lock policies once SKUs became operationally binding. Designed structured crosswalk protocols for unavoidable changes. Standardized required product data at onboarding to prevent downstream sync conflicts.

Impact Lowered incidence of ERP-storefront mismatches. Reduced time spent reconciling purchasing and catalog discrepancies. Protected system continuity as product count scaled into five figures.

Vendor and Data Controls

Standardized supplier onboarding and data governance across a distributed vendor base.

Built intake templates covering classification, lead times, cost inputs, and documentation. Implemented HS code tracking and update protocols to mitigate customs and tariff risk.

Impact Improved traceability of supplier-driven changes. Reduced reactive operational corrections tied to incomplete vendor data. Increased resilience during pricing shifts and compliance updates.

Automation and Internal Systems

Implemented trigger-based automations across tagging, workflow routing, and data validation within Shopify Plus and integrated systems.

Built structured documentation repositories with AI-assisted retrieval to reduce repeated operational queries and improve knowledge continuity.

Impact Lowered administrative overhead tied to routine operational decisions. Improved consistency in order handling and internal escalation. Reduced reliance on institutional memory during growth and staffing changes.

Operating Logic 03

Operational Leadership Mandate

01 Business Context

The company is growing

Complexity has increased

More teams, tools, and stakeholders are involved

Early-stage processes no longer scale

02 Observed Friction

Manual work expanding across teams

Inconsistent workflows and undocumented logic

Information stored across disconnected systems

Execution dependent on individual memory

Misalignment between customer experience and operational reality

03 Scope of Responsibility

Clarify how the business model translates into execution

Establish a maintained source of operational truth

Design repeatable, cross-functional workflows

Define tool roles and system boundaries

Create governance for planning, prioritization, and delivery

Reduce operational risk as the organization scales

04 Outcome

Clear ownership and accountability

Fewer points of failure

Reliable cross-team coordination

Systems that hold under growth pressure

Infrastructure that supports long-term scale

Contact 04

Working through something complex?

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